About:
Valley Rock Capital is a commercial real estate investment bank and outsourced capital markets provider. Our Sponsors, real estate operators throughout the Upper Mountain West and Midwest, strengthen their respective communities and drive sustainable returns through their real estate businesses. Our Capital Partners are prepared to support each Sponsor on a long-term basis by making significant investments alongside our Sponsors over time.
Representing institutional capital in many forms (life insurance companies, pension funds, private loan funds, private equity funds, institutional family offices, and banks), Valley Rock offers a healthy balance of long and short-term capital and competitive market solutions.
What We Do:
At its core, Valley Rock Capital is a connector:
We connect:
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Ideas to help make projects possible.
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Great people to one another, so opportunities are seized and meaningful relationships are built.
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Sponsors to effective Capital Partners.
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Capital Markets to top Sponsors in the Upper Mountain West and Midwest.
Valley Rock Capital is intentional with its Sponsors and Capital Markets:
How we work with Sponsors:
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Identify and articulate the long-term vision of each Sponsor.
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Develop strategies to achieve specific goals – testing them along the way in advance of a funding deadline.
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Analyze and underwrite individual Business Plans and build appropriate capital strategies for each.
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Execute a thorough Capitalization Process intentionally and with discipline, conviction, and transparency.
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How we work with Capital Partners:
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Identify and articulate a Partner’s objectives and focus.
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Understand key underwriting parameters of each Partner.
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Educate Capital Partners on Valley Rock Capital markets – and the Sponsors who drive our communities forward.
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Provide thorough underwriting information so Capital Partners can make timely investment decisions.
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Rifle approach: in any market making situation, VRC works with limited, “best fit” Capital Partners.
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Special Situations:
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When Valley Capital finds significant overlap in culture, approach, underwriting, and strategy, Valley Rock Capital will work to create a programmatic relationship between two or more of its Capital Partners.
Guiding Principles:
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Get Shit Done – being a good person and drive results. Please forgive the colloquialism, but you know what we mean.
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Create Undeniable Value – there is value to be unlocked in any Business Plan.
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Eye to eye, straightforward, honest communication.
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Six Seconds of Nerve – Valley Rock Capital will not shy away from difficult conversations or from voicing its perspective.
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Fourth-grade Language - simple is preferred over complicated.
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There is no substitute for authenticity.
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Endlessly Connecting – never stop building the network for everyone.
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Progress Over Time – anyone can take the first step. True progress is unlocked by linking several steps consecutively.
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"Have fun, don't get hurt" - George's grandmother's reminder before heading out for an adventure.
About the Team
George and Bill considered joining forces for a long time.  The two decided to leverage their respective backgrounds only after George established a career and built the necessary skills by working with another organization.
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Valley Rock Capital currently consists of its Co-Founders, George and Bill. While George imagined Valley Rock Capital’s initial business plan and market selection, he immediately knew Bill’s business experience would be crucial to any near and long-term success for VRC. The two founded the Company in the heat of the COVID-19 Pandemic in mid 2020.
George possesses an equally strong interest in entrepreneurialism and sustainable growth. Beginning his career in Austin, Texas with Trinity Real Estate Finance (TREF), George served as a Senior Analyst and Producer. While at TREF, George underwrote and produced over $375 million in commercial real estate loans across a broad selection of sectors and regions. Within his first 12 months, George developed the Oklahoma City market for TREF, while serving as the firm’s only analyst (for six full time loan producers). In the following 12 months, George brought over $25 million in lending opportunities to market and closed his first deal with American Family Life Insurance.  In that same 12-month span, George underwrote and closed nearly $200M in financings as an analyst, while he also trained TREF’s interns and college graduate analysts. ​
George, a graduate of Trinity University (no relation to TREF), double majored in economics and finance, and he co-managed Trinity University’s Student Managed Fund (SMF). At the time, SMF was the largest undergraduate run public equity fund in the United States. After complete analysis and presentation to his co-managers, the Fund unanimously voted to buy Paycom at $40 per share.  The stock ended 2020 at nearly $270 per share, earning the University over $1.5M in investment income.  While at Trinity University, George also competed for its National Champion Division III baseball team and was on the Academic All-Conference Team each year (2014-2017). 
George intentionally relocated to Boise from Austin to build long-term personal and professional relationships. Since moving to the Treasure Valley, George has served as Boise Young Professional’s Community Engagement Chair, on Urban Land Institute’s Membership and Young Leadership Group’s Committee, is a graduate of Leadership Boise, and was a finalist for a City Council Vacancy in 2023.
Outside of professional and community service, George is an avid outdoorsman. He spends his winters skiing with friends and family, including Becca (his sister) who is a Division I National Champion. In the summers, George spends as much time as he can kayaking Idaho’s famed river systems: the Payette, Salmon, Snake, and Lachsa.
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Bill brings over 30 years of executive experience in property and casualty insurance, business process outsourcing, and technology to Valley Rock Capital.  He began his career in Red Wing, Minnesota working for a regional Property and Casualty Insurance Company where he ascended to Chief Operations Officer before moving to Oklahoma City, Oklahoma. There, Bill led BancInsure, a specialty insurer, as its CEO for 10 years. During his tenure with BancInsure the company tripled in size as it insured over 23% of America's community banks. 
Bill then co-founded AnSR, a specialty subrogation company serving insurance and self-insured companies.  After growing AnSR to 30 employees, AnSR merged with Claims Management Resources.  Together, the companies' profit and revenue more than doubled under his leadership (Co-CEO); Bill was Managing Partner and responsible for growth, branding, markets, and customer experience.  
After exiting CMR / AnSR, Bill joined BanQu, a blockchain-as-a-service technology start up.  The company is helping connect the world's poorest workers to the world economy using blockchain technology. 
In college, Bill earned a Bachelor of Arts Degree from Hamline University where he competed for their DIII football team and baseball team. He and his wife, Nancy, live in Jackson and frequently spend time in Boise.  They enjoy spending time with their two adult children, Becca and George, and doing anything outdoors.  Bill also mentors small businesses through the TEAMS program at the Silicon Couloir in Jackson, where he was recently named 2023 Volunteer of the Year.
GET IN TOUCH
We look forward to connecting with you to get acquainted and share ideas.
405.760.7662
Valley Rock Capital
Boise, ID 83706
Building the Network:
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Valley Rock believes our communities are stronger when we are connected. Even if you don't have an immediate need for what we do, we look for the opportunity to connect and share ideas and contacts that may help you. Solutions are found in networking. We welcome your call to explore ideas.